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College Stores

College Stores


A NEW Partnership...

Pens, Etc. and Service Wholesale reps will now be servicing the college market for MI!!!
We are very excited about this new partnership and look forward to working with them to bring you the best products at the best price available!!!

Merchandise, Inc.


Pens, Etc.
   - and -   Service Wholesale

Online Ordering Available Now   Online Ordering
Available Now!
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Why Merchandise Inc.?

Unlike other wholesalers serving this market, Merchandise Inc. offers several unique advantages:

  • Merchandise Inc. is a national distributor, currently serving College Bookstores in almost every state.
  • Merchandise Inc. also enjoys preferred vendor status with other College Bookstore co-op groups, including: Wisconsin Area College Stores (WACS), Ohio Assoc of College Stores (OACS), ICBA, Alabama Association of College Stores(ACBA), and Georgia Association of College Stores (GACS).

College Stores

What can MI do for YOU?

Allow MI to customize a program for your size college store.

Our experienced Customer Service Specialist, Mary Baird, is prepared to assist you in everything from ordering options to the selection and placement of items. Now's the time to Diversify - give your students items they need! According to the 2011 Collegiate Market Watch survey, "Personal care items, such as deodorant, toothpaste, hair care and bath items were indicated by the largest percentage of students (58%) as items they plan to purchase." Don't turn your back on 58% of your student's needs!


These CUSTOM PLANOGRAMS have been prepared especially for College Stores by our team of expert planogram designers. Planograms have only proven College Store items. Please note that these planograms will change as we update them for the most current best-selling mix. If you need help with Planograms for ANY category or size department, please CONTACT US.

New for College Stores

Ardell Magnetic Eyeliner and Lashes Kits - Beyond easy, quick, and beyond your usual lash experience! A new innovation in magnetic lashes allows you to apply magnetic lashes with a gel eyeliner in just 2 steps! Perfect for every lash lover, but especially suited for beginners and those who are allergic to lash adhesives, and latex. No adhesives needed! Long-lasting. Waterproof. Paraben- and latex-free. Available in Wispies, Demi Wispies, Accent and #110 styles.

Badger SPF35 Clear Zinc Face Stick .65 oz - Perfect for faces, ears, noses and lips, SPF 35 Sports Face Stick is easy to use, mess-free and fits nicely in a beach bag, backpack, and board shorts. It's under 3 ounces, so it's air-travel friendly, too! Water and sweat resistant for 80 minutes, it protects against the sun's harmful rays while hydrating and nourishing your skin. No added fragrance so it's good for sensitive skin.

Badger After Bug Bite Relief Balm .6 oz - Put an end to the itch-scratch cycle with our certified organic and all natural After-Bug Balm. This gentle balm with soothing Colloidal Oatmeal and Cooling Menthol relieves itchy bug bites and minor skin irritations. Organic Beeswax, vitamin E-rich Sunflower oil and essential oils of Seabuckthorn and Lavender nourish and soften skin. Tamanu oil moisturizes and is naturally antioxidant rich. Convenient travel size means you can take it with you wherever you go! Pediatrician approved and tested hypoallergenic so it’s safe for sensitive skin and great for use by the whole family.  Active Ingredient is 10% organic Colloidal Oatmeal.

Banana Boat Light As Air SPF50 6 oz Sunscreen - A sheer sunscreen that delivers protection you can trust with a light as air feeling on your skin - so have fun in the sun! This sunscreen easily rubs to clear, is non-greasy, and fast absorbing. It has superior performace vs sweat and water. UVA/UVB Broad Spectrum Protection!

Brylcreem 3-in-1 Hair Cream 5.5 oz - "Brilliantly Classic Hair Cream” This cream eaves hair healthy and manageable. A little dab'll do you! A dab of Brylcreem - just shy of the size of a dime - helps style your hair the way you want it. That's because its conditioning action leaves hair soft, healthy and manageable without the stickiness. 1.Shining, 2.Styling, and 3.Conditioning Hair Cream for Men. Alcohol-Free.

Carefree Breathe Pantyliners Regular 16 ct - Carefree Breathe pantyliners go beyond leak protection to keep your skin dry and irritation free. They are clinically tested to meet the ultimate sensitive skin standards. The air infused cover with a soft touch feel keeps your skin dry. Of course, they are free from fragrances, dyes, and harsh irritants.

Crest Regular Toothpaste 4.2 oz - Keep your mouth healthy and clean with the brand you've always trusted. Crest Toothpastes continue to protect your teeth by helping to prevent cavities. Plus, you can stay confident with the long-lasting benefits of brushing every day with Crest. It's an easy way to keep your mouth feeling clean, and your breath feeling fresh.

DifferinSoothing Moisturizer 4 oz: Some people experience dryness or redness when using Differin Gel. Differin Soothing Moisturizer is compatible for use with Differin Gel to alleviate dryness while leaving your skin soft and smooth. Differin Soothing Moisturizer absorbs easily and immediately to help restore your skin's natural moisture barrier. Gentle Cleanser 4 oz: Whatever your skin type — including sensitive skin — Differin Gentle Cleanser is made for it. Originally formulated by dermatologists, it’s tender enough that it won’t dry you out or strip your skin of its natural oils or emollients, but tough enough to remove dirt, makeup and other impurities. Daily Deep Cleanser 5% BPO 4 oz: Differin® Daily Deep Cleanser offers the power of maximum strength benzoyl peroxide but with less irritation and redness. Oil Absorbing moisturizer SPF30 4 oz: Protect your skin from the sun—without clogging your pores. Oil-free lightweight, non-greasy, non-comedogenic, hypoallergenic and fragrance-free. Differin Oil Absorbing Moisturizer with Sunscreen is an integral step to your daily skincare routine. Apply liberally 15 minutes before sun exposure and reapply at least every two hours.

Dove Men +Care - 2-in-1 Shampoo & Conditioner Fresh Clean 12 oz: This Dove item deeply cleans and invigorates hair. Bar Soap Extra Fresh 2 pk: For an invigorating body bar that cares for your skin, choose Dove Men+Care Extra Fresh Body and Face Bar. Face Lotion SPF15 1.69 oz: This best face moisturizer for men prone to dry skin is fast-absorbing and delivers all day hydration. Face Wash 5 oz: This is the best face wash for men prone to dry skin. It effectively cleanses men’s skin and replenishes lost moisture. Body Wash Extra Fresh 18 oz: This body wash for men cleanses and helps to hydrate for strong, healthy skin while delivering cooling refreshment and skin comfort. Dry Spray Extra Fresh Antiperspirant 3.8 oz: A strong and refreshing antiperspirant spray that fights sweat and body odor for up to 48 hours. Deodorant Stick Extra Fresh 2.7 oz: New item delivers 48 hours of odor protection while helping prevent skin irritation.

eos Shea Hand Cream 2.5 oz - You love the balm. But that was just the beginning. eos stopped and considered all the different ways they could make the rest of your beauty routine more delightful. The result? eos shave creams and lotions. Yet, as they’ve grown and continue to grow, they stayed true to their mission from the very beginning: to use the highest-quality ingredients to make products that perform and deliver moments of pure joy. Introducing NEW eos Shea Hand Cream! Fabulous scents: Coconut, Eucalyptus, Lavender, Pomegranate Raspberry, and Pink Citrus. Try them all today!

Goli Apple Cider Vinegar Gummies 60 ct - The World's FIRST Apple Cider Vinegar Gummy! New from Goli Nutrition, Inc., this gummy is a game changer. Taste the Apple. Not the Vinegar. 2 Gummies = 1 ACV shot. Packed with powerful antioxidants and infused with superfoods. Gluten-free. Vegan. Organic. Non-GMO. Unfiltered. Gelatin Free. ACV is known to: support healthy digestion, restore complexion, help reduce weight, enhance energy, help detoxify your body, and encourages a healthy heart. These gummies also contain these essential ingredients: Pomegranate - Beet Roots - Citrus - Vitamin B12 - Vitamin B9. Goli is a proud supporter of Vitamin Angels, who strive to reduce malnutrition in children by giving them access to lifesaving vitamins and minerals. Every purchase made provides a 1-for-1 Vitamin grant to provide a child in need with a 6-month supply of vitamins!

Hempz Herbal Body Moisturizers -  Enriched with 100% Pure Organic Hemp Seed Oil and blended with natural extracts to provide dramatic skin hydration and nourishment to help improve the health and condition of skin. Shea Butter & Ginseng help calm and soothe skin. Vitamins A, C and E help protect skin from natural and environmentally triggered oxidants. Helps condition skin for a healthier look and feel. Available in 13 magnificent scents and specialties: Original, Pomegranate, Fresh Coconut & Watermelon, Exotic Green Tea & Asian Pear, Blushing Grapefruit & Raspberry Crème, Pineapple & Honey Melon, Fresh Fusions Collection Sugarcane & Papaya, Fresh Fusions Collection Pink Pomelo & Himalayaian Sea Salt, Age Defying, Sensitive Skin, Triple Moisture Whipped, Aromabody Tahitian Vanilla & Ginger, and Aromabody Milk & Honey.

Herbal Essence Conditioners 11.7 ozHello Hydration: This hydrating moisture rich conditioner will leave your hair feeling pampered. And while you shower, it’s oh-so-yummy coconut scent will transport you straight to the tropics. The creamy formula will have you saying “bye bye, dry” and hello to hydration. Herbal Essences Hello Hydration Conditioner is paraben free, mineral oil free, dermatologist tested and certified cruelty free by PETA. Pairs nicely with Herbal Essences Hello Hydration Shampoo & Body Wash. Body Envy:  Herbal Essences Body Envy Conditioner works wonders for fine hair. This volumizing conditioner’s formula, will help you feel absolutely uplifted. And its bright citrus scent will give you a juicy boost to start your day. It rinses clean to leave you with lots of bounce for the ounce. It is paraben free, mineral oil free, dermatologist tested and certified cruelty free by PETA. Pairs nicely with Herbal Essence Body Envy Shampoo Hair & Body Wash. Color Me Happy: Herbal Essences Color Me Happy Conditioner is formulated to help protect color-treated hair. It replenishes softness and enhances shine to keep your color looking fresh, radiant, and irresistible. Plus, the luxurious Moroccan rose scent is simply to dye for! It is paraben free, mineral oil free, dermatologist tested and certified cruelty free by PETA. Pairs nicely with Herbal Essences Color Me Happy Shampoo & Body Wash.

Herbal Essences Shampoo & Body Wash, and 3-in-1 Shampoo, Conditioner, and Body Wash 11.7 ozBody Envy Shampoo & Body Wash: Herbal Essences Body Envy shampoo and body wash works wonders for fine hair. Our volumizing shampoo’s formula, free of heavy buildup, will help you feel absolutely uplifted, and its bright citrus scent will give you a juicy boost to start your day. Herbal Essences Body Envy will give you a lift in all the right places, and it rinses clean to leave you with lots of bounce for the ounce. It is paraben free, silicone free, mineral oil free, dermatologist tested and certified cruelty free by PETA. Color Me Happy Shampoo & Body Wash: Herbal Essences Color Me Happy Shampoo and body wash is formulated for color-treated hair. It helps to protect the hair from damage to replenishes softness to keep your color looking fresh, radiant and irresistible. The luxurious Moroccan rose scent is simply to dye for! It is paraben free, silicone free, mineral oil free, dermatologist tested and certified cruelty free by PETA. Pairs nicely with Herbal Essences Color Me Happy Conditioner. Hello Hydration 3-in-1Shampoo/Conditioner & Body Wash: Herbal Essences Hello Hydration 3-in-1 is a shampoo, conditioner, and body wash all in one. It’s the only bottle you need in your shower. It is deeply moisturizing for hair formula and is free of heavy buildup to help you feel absolutely uplifted. Herbal Essences Hello Hydration 3-in-1 rinses clean leaving your hair hydrated and soft. Go ahead, let its creamy coconut scent transport you to the tropics. It is paraben free, mineral oil free, dermatologist tested and certified cruelty free by PETA.

HMS Homemade Simple - Procter & Gamble has launched a plant-based product line under its Home Made Simple brand, which includes hand soap, dish soap, multipurpose cleaner, and laundry detergent. Home Made Simple products were designed to meet EPA Safer Choice and USDA Standards with up to 95 percent of formulas being plant-derived ingredients. They are free of gluten, parabens, phthalates, phosphates and dyes. P&G’s research and development team created products that are effective and affordable, which isn’t always the case with products in the naturals category. For example, the laundry detergent is 75 percent plant based and has been formulated to fights stains, even in cold water, yet is gentle on skin. It comes in lavender scent or unscented. The multipurpose cleaner is 80 percent plant derived. Foaming hand soap is 85 percent plant derived.  Dish soap is 95 percent plant derived. Home Made Simple bottles are 100 percent recyclable, and both the laundry detergent and fabric softener bottles are made from 25 percent or more post-consumer recycled plastic.

KISS Magnetic Eyeliner and Lashes - Prepare to change the way you lash! The game-changing magnetic lashes are here. Magnetize your makeup routine with NEW KISS Magnetic Eyeliner and Lashes. The goal was to perfect magnetic eyeliner and lashes to a whole new level: Like magic, the Lashes (each with 5 double-strength magnets) cling to the Liner (a revolutionary formula) like glue (but there's no glue needed!). Whether you love mascara, lash extensions or false eyelashes, achieving lash gorgeousness has never been better. LINE, LASH, DONE!

L'OREAL Paris CosmeticsFlash Cat Infallible Waterproof Liquid Eyeliner 220 Black:  This new eyeliner comes with a precision brush tip and easy-to-use removable wing stencil. Just wing it with Flash Cat Eye Waterproof Liquid Eyeliner from L’Oréal Paris. Long-lasting, brush tip waterproof liquid eyeliner for a smudge-free cat eye look. A removable wing stencil helps you get perfectly precise wings, every time. The “Look” can be achieved with or without the cat eyeliner stencil.  Bambi Eye Mascara Washable 400 Blackest Black: Open your eyes to Bambi Eye Mascara and discover an instant eye-opening result that curls and volumizes lashes. Bambi Eye's black velvety waterproof formula glides on smoothly for lifted, elongated lashes, without clumps. The unique Wide-Eyed Brush features short and long bristles to separate and coat every lash. 2 out of 3* women saw bigger, wide-open eyes with Bambi. 7 out of 10* agreed it does not clump upon application. Lifted, curled lashes and plenty of definition for a wide, open-eyed effect are just a few swipes away with Bambi Eye Mascara.

Love Beauty and Planet Collections - At Love Beauty and Planet, they believe that each one of us can make a little difference through small acts of love for the planet. That’s why they commit to small acts like using an ethically-sourced essential oil or absolute in our fragrances. They want to help make a little difference towards a happier, less wasteful planet, with every shower. Their approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. They call it a passionate journey of #smallactsoflove, and it is just the beginning. Murumuru Butter and Rose Collection: Keep your color-treated hair vibrant. This shampoo and conditioner, infused with Amazonian murumuru butter, moisturizes for a healthy looking gloss. A fragrant kiss of nature and juicy freshness from the handpicked Bulgarian rose petal. Also available in Body Wash. Coconut Water and Mimosa Oil Collection: Build bounce into your hair. This shampoo, infused with organic coconut water, lightly moisturizes and leaves your fine hair strong and volumized. Show off lush, bountiful tresses with an energizing burst of delicate mimosa flower. Also available in Body Wash. Argan Oil and Lavender Collection: Calm your frizz for hair that's oh so smooth. This shampoo, infused with golden argan oil, nourishes for healthy looking hair. Delicately surround your hair in a cloud of heirloom French lavender. Also available in Body Wash.

Mrs. Meyer's Clean Day Cleaners, Laundry, Dish Soap, Hand Soap, and Soy Candles - Mrs. Meyer's Clean Day makes UNCOMPLICATED PRODUCTS for a clean and happy home. Grounded in common sense, they are serious about a clean home, but don't take themselves too seriously. Get the job done, get it done right, then move on to the things you really enjoy, like happy times with family and friends. Mrs. Meyer's Clean Day is the healthy home partner whose garden-inspired dose of hard-working, sensory goodness makes you feel uplifted. Mrs. Meyer's is the #3 Natural Cleaning Brand, and is outpacing the category and major competitors. Their latest 52 week dollar sales are +17.6% while basket size increases by an average of 70% when Mrs. Meyer's cleaning items are included. The Mrs. Meyers brand attracts a higher income, millennial mom.

"A Better Way to get a Good Clean"

Mrs. Meyer's Clean Day

Microban 24 Hour CleanersMulti-Purpose Cleaner Trigger Spray Fresh Scent 22 oz: Microban 24 Hour Multi-Purpose Cleaning Spray keeps killing 99.9% of bacteria** for up to 24 ours, even after multiple touches*, to support a clean and healthy home. This all-purpose sanitizing cleaner is great for every day messes and is suitable for use on all different types of non-food contact hard surfaces like garbage cans, bathroom sinks, cabinets, etc. Use this multi-purpose spray for an efficient clean. Use around the home and on other high-touch areas. This powerful formula penetrates soap scum and greasy soils while reducing odors. Let Microban protect you and your family from harmful germs+ for a healthy home. Bathroom Cleaner Trigger Spray Fresh Scent 22 oz: Microban 24 Hour Bathroom Cleaning Spray keeps killing 99.9% of bacteria** for up to 24 Hours, even after multiple touches*, to maintain clean bathrooms in your home. This all-in-one Bathroom Cleaner cleans, sanitizes and disinfects. This powerful formula destroys soap scum and prevents the growth of mold and mildew++ for 7 days*, while bringing you peace of mind when it comes to disinfecting those icky bathroom germs+. Get bathroom surfaces sparkling and keep them sanitized. Use on counters, sinks, toilets, bathtubs, showers, tile and more! This Bathroom Spray comes in a refreshing Citrus or Fresh scent to reduce bathroom odors. Sanitizing Spray Aerosol Fresh Scent 12.5 oz: Microban 24 Hour Sanitizing Spray keeps killing 99.9% of bacteria** for up to 24 Hours, even after multiple touches*, to support a clean and healthy home. This 3-in-1 cleaner Sanitizes for 24 Hours, Disinfects and Eliminates Odors. Use on high touch hard surface areas like door handles, light switches, remotes and kids’ toys. Let Microban bring you and your family peace of mind when it comes to disinfecting against germs+ and maintaining a healthy home. You can also use on soft surfaces, like couches, coats, sports bags, strollers and backpacks.

Protects surfaces against bacteria coming back for a full day, even after multiple touches, providing you the lasting protection – all day and all night – providing an innovative way to protect the things that matter most.

Neutrogena Healthy Cosmetics NEW Spring Items - Neutrogena Healthy Skin® products offer lightweight, non-greasy formulas that provide beautiful, natural coverage so your skin instantly looks its best. Plus, an exclusive triple antioxidant blen helps improve the look of skin over time. Better for your skin that wearing no makeup at all.

OKOMOTO Beyond BodiHeat - Beyond BodiHeat is an easy-to-use, non-medicated, air-activated heat pad that delivers up to 12 hours of soothing pain relief for sore muscles and joints. This exclusive formula works with your own circulation to spread the warmth further and ease your pain fast.

OKOMOTO Condoms - THE #1 selling quality condom in Japan. OKOMOTO is a  world leader in the production of high quality and dependable condoms. Their endless hours of research have resulted in a material that is thinner and stronger than any other condom out there. SHEERLON – and all OKOMOTO condoms are made from it. So you get a silkier, more "bareback" feel without any rubbery latex smell.

Old SpiceBodywash Fresh Start 16 oz: Glean grooming with smooth performance, this body wash has a crisp scent and is dermatologist tested. Ultra Fresh Start Deodorant 3 oz: Ultra Fresh Start Anti-Perspirant 2.6 oz: Old Spice Deodorant and Anti-Perspirant have premium benefits men are looking for - with new revolutionary low residue formula that provides consumer noticeable reduction in white marks.

Playtex Sport Tampons with Odor Shield - Playtex Sport Scented Fresh Balance Tampons offer 360 sport level protection designed to fit your body and its every move for a protective leakage barrier. The flexfit interlocking FIBERS work quickly to trap leaks and the odorshield technology is designed to neutralize odors. Available in Regular and Super 16 ct.

Rockwell Razors and More - Shaving, reinvented for the 21st century. Introducing your new favorite razor. Zero irritation and adjustable to any skin and stubble type. Zero-waste & plastic free. No skin irritation. Personalized to your needs. Save a fortune on shaving. Turns out, multi-blade razors do more harm than good. Rockwell safety razors use single, masterfully honed blades. Customers report less razor bumps and ingrown hairs since making the switch. Rockwell Razors adjust to your unique skin and stubble type for a personalized experience. It shaves so comfortably it'll feel like it was designed exclusively for you. Modern cartridge razors all suffer from the same fundamental design flaw: multiple blades. Dermatologists have proven that multi-blade razors significantly increase the likelihood ingrown hairs and severe razor burn. Check out the complete line of Beard accessories and Gladstone Cologne as well!

Rusk Sensories Anti-Brassy Bright Shampoo Chamomile and Lavender 13.5 oz - Watch what happens when this brightening shampoo meets gray, white or blonde hair! It adds life and shine and reduces yellow or brassy tones. Its vibrant lavender and chamomile base awakens the senses and instantly turns up the clarity and shine.

Skintimate Sensitive Women's Disposable 4-Blade, 4 pack - Shave every curve with this disposable razors for women featuring four blades that flex and pivot to adapt to the curves of your body for a close, comfortable shave. The lubricating strip, formulated with a touch of Aloe and Jojoba, enhances razor glide to help protect skin against irritation for a luxuriously smooth shave.

Sudafed PE Head Congestion + Mucus 24 ct - Sudafed PE Head Congestion + Mucus Tablets relieves sinus pain & pressure, headache, and nasal & chest congestion. Each non-drowsy tablet contains 325 mg of acetaminophen, a pain reliever and fever reducer; 5 mg of phenylephrine HCl, a nasal decongestant; and 200 mg of guaifenesin, an expectorant.


The Vintage Cosmetic Company

Vintage Cosmetics - Vintage Cosmetics is a new line for Merchandise Inc. that is inspired by the vintage looks of the 1940’s and 1950’s – especially the fashion of perfectly sculpted brows and innocent wide eyes. There are a lot of eyelashes on the market but none evoked memories of old Hollywood glamour – the looks of Marilyn Monroe, Elizabeth Taylor, or Jean Harlow. So, Vintage Cosmetics were designed to offer something unique to the market that would pay tribute to old-Hollywood and harks back to the glamour and charm of the 1950s, but one that serves the everyday beauty needs of women everywhere. Vintage offers something unique in the market - products that pay tribute to old-Hollywood and harks back to the glamour and charm of the 1950s AND serves the everyday beauty needs of women everywhere. The goal here is to offer a range of high quality beauty accessories with a unique, feminine personality. A range that combines affordability, efficacy and elegance. So Vintage strip lashes have a soft and feminine packaging that enhances what nature has given you, but still looks natural and are comfortable to wear all day or all night. These products exemplify a feminine charm as well as a strong, bold designs that have a unique personality and stand out. The success of the lashes quickly led to the expansion of the product range into tweezers and curlers; essentials for easy application. Additional new items include: Detangling Brush Floral, False Strip Lashes Connie, Kitty, and Nancy, Make-up Removing Cloth Leopard and Pink, and Mini Tweezer Set 4 pc.

Wet 'n Wild Spring New Items - The #1 trusted value brand in America! Launched in 1979, Wet 'n Wild is the true destination for all beauty lovers. Types: Eyes, Nails, Face, Lips, Brushes

Mary Baird, College Store Sales / Service Specialist

Mary understands the unique nature of the College Stores and is dedicated to assisting in the selection, ordering, and displaying of the right items for YOUR store. Call or email her today, and see what she can do for YOU!

Please call Mary if you need any assistance with ordering online. She is available to help set up your account and answer any questions you may have.

Mary Baird
Phone: 513-353-2200x122

Please view the photos of Virginia Tech College Store and University of Virginia College Store before and after to see exactly what MI can do for YOUR store!


If your company is interested in partnering with MI to reach this vast market, please contact us at 513-353-2200.




5929 State Route 128
P.O. Box 10 Miamitown, OH 45041-0010
Phone: 513-353-2200 / 1-800-819-8615
Fax: 513-353-3970